Blogs are really wonderful because one of the things they make possible is dirt cheap self publishing book promotion that is not only amazingly effective but can also be hugely profitable.

Actually the first step in self publishing your book should be setting up a blog for promotion purposes. This is the perfect place to start gathering your raw material. You could alternatively use it as the place to publish the raw unedited version of your book intended for self publishing even as you launch the promotion. The latter idea would work extremely well if you have hired a ghostwriter to help you put your book together. Here's how. As they write and post the pages at the blog, they should be careful to use keywords that will attract plenty of traffic from search engines and also keywords that will attract the highest paying Adsense ads possible to the blog.

Thus you begin earning money from your self publishing book content even as you are putting together your book and at the same time launching your initial promotion. What's more you will be able to get plenty of feedback from your potential book readers. All this will be happening as you meet your main objective, which will be promotion of the book that you are self publishing.

Done properly, you can raise substantial sums of money to cover a large part of your book self publishing venture even as you embark on some very effective promotion.