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Home Page –› Business & Commerce –› Sales
 

Involving Your Prospect In The Sale

 
Author: Kurt Mortensen
 

The more you engage someone's five senses, involve them mentally and physically, and create the right atmosphere for persuasion, the more effective and persuasive you'll be. Listening can be a very passive act; you can listen to an entire speech and not feel or do a thing. As a persuader, you need to help your audience be one step closer to taking action. As a Master Persuader, your goal is to decrease the distance someone has to go to reach your objective.

When you get a prospect to start something, it is most likely they will follow through and complete your desired outcome. The more involved they become, the less psychological distance between the start and the finish. The desired outcome becomes more and more realistic instead of just an idea you are proposing. If you put on your shoes to go to the store, you are more likely to continue in that direction. If you sit down and turn on the TV, your goal of going to the store is more unlikely to be reached.

There are many ways to use involvement. We are going to give you a general overview of the following:

*Increasing Participation

*Creating Atmosphere

*Maintaining Attention

*Questioning, Stories

*Engaging the Five Senses

For additional information on Involving Your Prospect In The Sale, go to

Stories can be effectively used to do any or all of the following:

Grab attention and create involvement, Simplify complex ideas, Trigger emotions , Persuade without detection, Demonstrate who you are, Build interest, Encourage participation

We were all born with five senses, each helping us to make generalizations about the world. You should engage all five sensations when trying to persuade an audience. However, keep in mind that there are three dominant senses we gravitate toward. They are sight, hearing, and feeling, or, visual, auditory, and kinesthetic sensations. When we learn, 75 percent comes to us visually, 13 percent comes through hearing, and 12 percent comes through smell, taste and touch. Most people tend to favor one of these perceptions over the others. As a Master Persuader, you need to identify and use your prospect's dominant perspective on the world. Granted, we generally make use of all three senses, but the point is to find the dominant perception. As you determine the dominant mode, consider the size of your audience. If you are speaking to one person, for example, you would want to pinpoint the one perception that is dominant in that person. If you have an audience of one hundred, on the other hand, you need to use all three styles.

Successful people always have high levels of persistence, and don't give up until they have reached their objective. Nothing in the world can take the place of persistence. Talent will not. Nothing is more common than unsuccessful men with talent. Genius will not. Unrewarded genius is almost a proverb. Education will not. The world is full of educated derelicts. Persistence, determination and hard work make the difference.

Remember, you can have the best product and it might even be a perfect fit for the person you are trying to persuade. They might even feel it is a perfect fit and want it, but they will say no just because it's human nature. Good persuaders dont take "no" for an answer. If they know their product is what the prospect needs and is looking for, they keep pursuing. Persuasion is getting the other person to want what you want and to like it. This can only happen with honorable persistence

Conclusion Persuasion is the missing puzzle piece that will crack the code to dramatically increase your income, improve your relationships, and help you get what you want, when you want, and win friends for life. Ask yourself how much money and income you have lost because of your inability to persuade and influence. Think about it. Sure youve seen some success, but think of the times you couldnt get it done. Has there ever been a time when you did not get your point across? Were you unable to convince someone to do something? Have you reached your full potential? Are you able to motivate yourself and others to achieve more and accomplish their goals? What about your relationships? Imagine being able to overcome objections before they happen, know what your prospect is thinking and feeling, feel more confident in your ability to persuade.

Kurt Mortensens trademark is Magnetic Persuasion; rather than convincing others, he teaches that you should attract them, just like a magnet attracts metal filings. He teaches that sales have changed and the consumer has become exponentially more skeptical and cynical within the last five years. Most persuaders are using only 2 or 3 persuasion techniques when there are actually 120 available!

 
 
 

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